For the Psychology University in Oradea/Romania, I designed a visual campaign aimed at inspiring young minds to explore the fascinating world of psychology. Using Albert Einstein’s lesser-known musical background as a starting point, the campaign emphasized the connection between creativity, cognitive development, and scientific breakthroughs. Einstein’s lifelong passion for the violin and his belief that music fueled his scientific intuition made him the perfect figure to illustrate how psychology intersects with human potential and intellectual growth.
The central visual, a poster placed in urban settings, featured Einstein writing musical notes on a board, sparking curiosity with the question: "Einstein a fost muzician?" (Was Einstein a musician?). This intriguing approach encouraged students to consider the psychological aspects of creativity, problem-solving, and learning. The campaign effectively linked Einstein’s musical studies to the cognitive benefits of artistic expression, making a compelling case for studying psychology.
The campaign was highly praised by the university board for its originality and impact. By blending history, science, and psychology into a visually engaging narrative, the promotional successfully captured the attention of prospective students and reinforced the university’s commitment to intellectual discovery.
