I was responsible for the art direction and execution of a small animation for a pharmacy in Timișoara, Romania.
The Challenge:
To create a short animation based on the copywriter’s script, delivering a clear and engaging message.
The story is simple yet effective: A sick man desperately searches for a pharmacy late at night, only to find that everything is closed. He needs his medicine, but hope seems lost—until a lady in red appears, bringing the good news that one pharmacy is still open. With her help, our protagonist is saved just in time.
The creative director wanted the animation’s visual style to be similar to the well-known Red Bull commercials—simple, playful, and instantly recognizable. Though the concept was straightforward, this approach gave the animation a dynamic and engaging feel, making it even more effective in delivering its message.
The example shown here is a short sequence, just a few seconds long, and includes some missing frames. Below are some sketches from the storyboard.
