Modular Living, Evolved – A Brand Concept Rooted in Flexibility
Based in Waterloo, Ontario, this forward-thinking company specializes in modular homes inspired by the sleek, compact efficiency of container living—but with a revolutionary twist.
I had the privilege of contributing to this venture in two fundamental ways:
developing the brand’s visual identity and originating the core product concept.
developing the brand’s visual identity and originating the core product concept.
The entire brand was built around a simple yet powerful idea: homes that adapt to the changing chapters of life. Much like computer RAM, where memory can be added or removed to suit performance needs, these modular homes were designed to expand or contract depending on the owner’s lifestyle stage—whether it’s a single professional, a growing family, or an empty nester.
This adaptive design philosophy became the foundation of the brand identity I crafted: minimal, scalable, and future-facing. The visual language reflects modularity, simplicity, and modern Canadian living—values that resonate with homeowners seeking both flexibility and sustainability.
The concept was embraced and brought to life in real structures—beautiful, practical homes that reflect the evolving needs of the people who live in them.
https://www.facebook.com/360SMARTLIVING
https://www.facebook.com/360SMARTLIVING
